BTS Magazine – The UK's No.1 Parents' Guide to School

BTS Deck


Package 1:

1x DPS Advertisement + 1 Million Email Broadcast

• Advert to be designed by BTS Mag to client’s specification

• Design to include animation (fade, slide, zoom, rotate)

• Embedded Video (MP4/YouTube)

• Hyperlinks with tracking capability

• Social Media Links with tracking capability

• 1 million email broadcast to be sent on clients behalf to our network of subscribers

• Email broadcast to be segmented to be sent to subscribers that have previously shown interest in your product category

• Up to 200 words of content to be included in the proposed article

• Content to include 2 images

• Images and text can include links directing readers to your desired landing pages

Package 2:

1x DPS Advertisement

• Advert to be designed by BTS Mag to client’s specification

• Design to include animation (fade, slide, zoom, rotate)

• Embedded Video (MP4/YouTube)

• Hyperlinks with tracking capability

• Social Media Links with tracking capability

Package 3:

1x 1 Million Email Broadcast

• Email layout to be designed by BTS Mag to client’s specification

• Hyperlinks with tracking capability

• Social Media Links with tracking capability


• BTS Mag will provide to advertisers clear and concise analytics on your campaign performance

• BTS Mag can implement tags on adverts that we send on your behalf

• BTS Mag will track independently how many clicks your advert receives and will provide a campaign analysis of your activity

• BTS Mag will work with most independent tag tracking software to ensure advertisers get the reporting they need to properly evaluate the campaign. Please see examples on the right.


BTS Magazine is a unique publication with a unique readership.

BTS Magazine readers are parents who have high expectations for their children. Mums and dads who take responsibility for their child’s education and who actively seek out advice and guidance to further their child’s interests. They are media savvy, have multiple media devices and use digital media for most of their day to day needs.

Readership statistics
In September 2018 x 1000 recipients who took part in our reader survey:

89% were women – Composed  of mums (85%), childminders, female relatives.
11% were men – Composed of dads (90%), childminders, male relatives.

68% were in part time or full time work
78% owned their own homes
66% had an household income of over £36,000
43% had a household income of over £58,000
9% had a household income of over £90,000

3% were aged between 19 and 24
66% were aged between 25 – 39
34% were 40 and 59
7% were 60 or over

Family household:
On average our readers have 2.1 children with an average age gap of 2.7 years, meaning our average reader household contains 4.1 family members.
Average Number of Children per reader household 2.1.

Average age difference between children: 2.7 years.
47% of our reader households have a child under 2 years old.

In Summary

Our readership are predominantly mums who work and own their own homes. They find BTS informative and easy to use and trust the content because it comes to them via their child’s school. They read BTS mainly on tablets and desktops and enjoy the content and carefully selected offers we make available to them.


Live: 3rd January – 31st March
Artwork Submissions: 1st November – 6th December
Live Preview & Final Sign-off: 6th December – 13th December

Live: 1st April – 30th June
Artwork Submissions: 14th February – 21st March
Live Preview & Final Sign-off: 22nd March – 29th March

Live: 1st July – 31st August
Artwork Submissions: 13th May – 17th June
Live Preview & Final Sign-off: 19th June – 26th June

Live: 1st September – 15th November
Artwork Submissions: 15th July – 12th August
Live Preview & Final Sign-off: 16th August – 27th August

Live: 14th November – 31st December
Artwork Submissions: 10th October – 4th November
Live Preview & Final Sign-off: 3rd November – 9th November


2023 Dates Forthcoming


Term Time Issues: Autumn, Spring, Summer

Everything parents need to know to get them through the busy school term ahead.

Each Issue follows a similar broad pattern:

EDITOR’S LETTER: A look at the issues and priorities of the term ahead.

CONTENTS: An overview of the current issue.

NOTICE BOARD: A round up of the latest news for parents.

COVER STORY: A high foot-print lead story featuring a celebrity such as; Carol Vorderman’s top tips on supporting your child with science homework, Professor Brian Cox, explaining how your child learns science in school, or Supernanny Jo Frost, helping with bedtimes with her ‘Bath, Book, Bed’ routine.

EARLY YEARS: An in-depth feature by a BTS expert covering a relevant Early Years Foundation Stage topic (2 – 5 years), e.g. ‘Starting School’, ‘Learning Through Play’ or ‘Phonics.’

NATIONAL CURRICULUM: An in-depth feature by a BTS expert covering a relevant topic, e.g. ‘Helping with Maths or Science Homework,’ ICT in schools and home and other subject based issues.

THE BIG QUESTION:  Analysis of a topical debate, e.g. ‘Is Sugar really bad for kids?’ or ‘Are video games actually a valuable resource?’

PARENTING: An in-depth feature from a parenting perspective, e.g. ‘Get Your School Day Sorted’ by Kathryn Mews The 3 Day Nanny, or ‘Bath, Book, Bed’ with Jo Frost.

FINANCIAL FUTURES: An in depth and engaging look by a BTS expert into family finances, money matters, insurance, savings and investments etc.

TRAVEL: Summer packages, winter hot spots or weekend getaways; we have the best family friendly holiday advice at the click of a button.

SCHOOL NURSE: An in-depth feature by a BTS expert looking at seasonal or topical kid’s health & welfare issues.

NUTRITION NEWS: A round up of the latest news and foodie tips, or an in-depth nutritional feature from our columnist and registered nutritionist Georgine Leung, on keeping kids and the whole family healthy.

HOLLY BELL: Great British Bake Off star and one of the nations’ favourite ‘baking mums,’ Holly Bell shares her “Adventures in Mothering” in her humorous column, along with delicious inspiring recipes and bakes.

RECIPES: Delicious and nutritious recipes from TV favourites such as Jamie Oliver, Nadiya Hussain, Deliciously Ella and Hemsley + Hemsley.

BOOK BAG: A selection of wonderful books covering each of the key stages, great for ravenous and reluctant readers alike.

THE BTS UNIFORM & EQUIPMENT CHECKLIST: All the latest seasonal selections, accessories and must have equipment.

Plus, much, much, more with pop-up and video features covering the issues and concerns of parents as they arise.


Editorial Enquiries: Amanda Gerrard

Design and Production Enquiries:

Sales Enquiries:

Back To School Magazine


Join Britain’s top brands!
REACH: 1.5m parents per issue
BTS is the largest reach digital magazine read by parents of pre-school & primary-school children in the UK

BTS Mag currently reaches parents through pre-school & primary-schools with school subscriptions at 18,277.

BTS Mag produces 6 issues per year and reaches 1.5m parents of pupils between the ages of 3–11 years – come and join the club!


BTS Mag is available completely free of charge to every parent of every child at pre-school & primary-school.

BTS Mag is recommended reading by headteachers via regular links in school newsletters to our live online issues.

The editorial is a must-read for parents to keep up with the constant changes in educational initiatives and school life – and to have expert advice on everything from food and finances to holidays, health and homework for parents of pupils aged 3-11.

Containing informative, engaging, content including celebrity interviews and features to help parents get the best out of school and home life. From homework to holidays, finances and food. Plus our very popular, fun parenting quizzes. BTS is the essential read for mums in the know.